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Frequently Asked Questions

• What makes Aashirvaad Select Atta good for You?

  This makes it a low GI (Glycaemic Index) atta which releases its sugar slowly in your body, helping in stay active for long while continuing to enjoy the tasty rotis. Hand-pick Sharbati wheat grains which are consistent in size and blessed with a golden sheen, that makes AASHIRVAAD Select Atta, truly Select.

• What kind of spices are in Aashirvaad Atta?

  The offering currently consists of Chilli, Turmeric, Cumin and Coriander Powder. AASHIRVAAD Spices, operating in selected markets of south and east, have spread to a large consumer base and have emerged as a major player in basic spices in these markets.

• Where was the first Aashirvaad svasti ghee made?

  Just add boiling water, wait for a few minutes and your favourite comfort food is ready! Launched in 2015, AASHIRVAAD Svasti Ghee is the first product from ITC’s dairy portfolio, manufactured at ITC’s very own, state-of- the-art manufacturing facility in Munger (Bihar).

• Is the Aashirvaad instant meals in a pouch?

  The range of Aashirvaad Instant Meals promises an authentic taste that takes you home. Conveniently packed in a cup and pouch, you can now relish the taste of home, anytime and anywhere. Just add boiling water, wait for a few minutes and your favourite comfort food is ready!

• Where does Aashirvaad Select Sharbati Atta come from?

  At AASHIRVAAD Select is a premium quality atta made from the King of Wheat. It is 100% MP Sharbati wheat which is harvested in the Sehore region of Madhya Pradesh. Here, the golden fields are sun-kissed to perfection and showered by the right amount of rain. This is why each grain has a golden sheen and is heavier in feel.

• What is the GI value of Aashirvaad Atta?

  AASHIRVAAD launched AASHIRVAAD Sugar Release Control Atta, which is clinically tested to have a GI value lesser than 55. The unique 'Natural Grain Mix' in the atta ensures that the atta has a similar taste and sensory profile like any other normal Atta.

• What kind of grains are in Aashirvaad Atta?

  AASHIRVAAD Atta with Multigrains gives you the wholesome goodness of six different grains: wheat, soya, channa, oat, maize and psyllium husk. These ingredients infuse proteins, vitamins, minerals and fibre into your diet.

• Which is the best packaging for Aashirvaad Atta?

  We at AASHIRVAAD, aim to delight the consumer through superior and innovative PET Poly packaging, ensuring the freshness of the atta is retained for your family to enjoy.