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Frequently Asked Questions

• What are mobile app KPIs and why are they important?

  What Mobile App KPIs Are “KPI” stands for “key performance indicator.” Understanding the purpose of mobile app metrics and how to apply them to your business should be the first step you take when you develop a strategy for your app. Regular reporting and analysis of mobile app KPIs lead to generating more revenue.

• Should you track app downloads as a KPI?

  Of course, you should track app downloads, as this KPI is the foundation that most KPIs are built on. The fact that someone downloaded an app doesn’t mean that they completed the setup process.

• What are keykey performance indicators ?

  Key performance indicators (KPIs) are metrics that let you measure how well a product or activity (in this case, your mobile game) performs in a set of defined objectives.

• What KPIs do you need to manage a F2P mobile game?

  F2P apps incur ongoing marketing expenses, so you typically need to keep track of CPI, TTP, and ATV along with the other KPIs if you’re managing a F2P title. With a full list of standard mobile game KPIs under our belts, we’re now ready to learn a few best practices to make sure we get the most out of these metrics.

• What are startup KPIs and why are they important?

  Startup KPIs are values that show how a startup is progressing toward its goals and objectives. They’re used to measure progress and identify areas of your startup that need improvement. Note that KPIs are different from startup metrics.

• What is a key performance indicator ?

  KPIs look at designated metrics in relation to how they’re helping you reach objectives. A metric might be downloads of a specific template from your blog. A KPI might be customer trials started from the blog. That metric is important to know, but it’s not related to the growth goals you have set for new customer sign-ups.

• What happens if you don't track KPIs?

  If you don’t track KPIs, all the decisions you make will be based on gut instinct or personal preference, rather than data. KPIs enable you to make strategic, data-driven decisions to grow your startup and move it in the right direction.

• What is the difference between metrics and KPIs?

  Metrics are data points that show the results of a particular activity. KPIs look at designated metrics in relation to how they’re helping you reach objectives. A metric might be downloads of a specific template from your blog. A KPI might be customer trials started from the blog.