Blue Ocean Leadership - Leadership Canvas Login

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Frequently Asked Questions

• What is the Blue Ocean Leadership canvas?

  Chan Kim and Renée Mauborgne’s Leadership Canvas is a central, analytic tool of Blue Ocean Leadership. It gives managers a concrete, visual framework to draw a clear picture of the current leadership reality at various levels in an organization and to understand the way employees experience leadership and where leadership may be falling short.

• What is the Blue Ocean Leadership app?

  Created by the INSEAD Blue Ocean Strategy Institute, the Blue Ocean Leadership App is available free from the iTunes App Store and Google Play. See your leadership reality. The same way that blue ocean strategy can create an ocean of new demand, blue ocean leadership can release employees’ ocean of untapped talent and energy in organizations.

• How can we apply the Blue Ocean Strategy Canvas to healthcare?

  Using the framework for building a compelling blue ocean strategy, we will apply the Blue Ocean Strategy Canvas to healthcare across three areas: Where the competition is investing. Factors on which the industry currently competes on products, services and interactions.

• What is the leadership canvas?

  The Leadership Canvas, developed by Kim and Mauborgne, is an essential tool that drives you to draw a clear picture of your current leadership reality to understand the way employees experience leadership and where leadership may be falling short.

• What is the Blue Ocean Leadership canvas?

  Chan Kim and Renée Mauborgne’s Leadership Canvas is a central, analytic tool of Blue Ocean Leadership. It gives managers a concrete, visual framework to draw a clear picture of the current leadership reality at various levels in an organization and to understand the way employees experience leadership and where leadership may be falling short.

• What is a strategy canvas in blue ocean strategy?

  A strategy canvas is the most fundamental tool used in the Blue Ocean Strategy framework. It is designed to give you an immediate snapshot of how your business/product/service stacks up against the competition. To get started, first list the products (or services) you want to compare.

• What is blueblue ocean strategy?

  Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.

• How do you put Blue Ocean Leadership into practice?

  Now let’s walk through how to put blue ocean leadership into practice. It involves four steps: 1. See your leadership reality. A common mistake organizations make is to discuss changes in leadership before resolving differences of opinion over what leaders are actually doing.