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Frequently Asked Questions

• Is there a book called your strategy needs a strategy?

  For anyone leading a business or charged with developing a winning strategy, this book is for you. The world of strategy is thick with ideas and frameworks; Your Strategy Needs a Strategy will help you cut through the noise and find clarity regarding which approach, or combination of approaches, is your best bet.

• What do you mean by strategy in business?

  Strategy is a means to an end: favorable business outcomes. When we think about strategy, we tend to think about planning: study your situation, define a goal, and draw up a step-by-step path to get there. For a long time, planning was the dominant approach in business strategy—in both the boardroom and the classroom.

• Is there an iPad app for strategy needs a strategy?

  The Your Strategy Needs a Strategy iPad app and workshop revolves around the strategy palette’s five different approaches to strategy. Building on the book, the app simulates the five business environments through the example of selling lemonade in New York City’s five boroughs.

• What does Martin Reeves mean by your strategy needs a strategy?

  Martin Reeves on Your Strategy Needs a Strategy In this TED talk, Reeves advocates transitioning from relying on a single "classical" approach to strategy and moving toward a more tailored approach to strategy and execution, selecting from five distinct patterns of success.

• Is there such thing as a strategy needs a strategy?

  Your Strategy Needs a Strategy is based on 10 years of research on strategy in the BCG Bruce Henderson Institute. We did a detailed survey of 150 multinationals, on their perceptions of their environments, their elected approaches to strategy and their actual strategizing behaviors.

• Who is the Boston Consulting Group ?

  The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private, public, and not-for- profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises.

• When do you need multiple approaches to strategy?

  Secondly, especially large companies need to deploy multiple approaches to strategy in different parts of their business. We call this ambidexterity. Thirdly, we need to modify our concept of leadership.

• Which is the best approach to strategy and implementation?

  The most well known approach to strategy and implementation is what we call the classical approach. This is the one that most of us probably learned about in business school. Its key components are analyzing and planning, implementing in a disciplined manner and finally following the plan.